How Behavioral Friction Can Improve Trust and Digital Participation

How Behavioral Friction Can Improve Trust and Digital Participation

“Remove every click” sounds like sensible product advice until the user is about to delete five years of work with one accidental tap. Friction is often treated as the enemy of good UX, but making every action effortless can create its own problems. The more interesting question about How Behavioral Friction affects digital products is … Read more